Ten portals, one queue: how to stop losing portal leads

Genluno handles leads from 10 property portals today: 99acres, MagicBricks, Housing.com, NoBroker, Square Yards, PropTiger, RealEstateIndia, Makaan, CommonFloor and Sulekha. You forward their lead notification emails to your brokerage's Genluno address, and each buyer gets a WhatsApp reply in about 60 seconds. Meta lead ads and website forms aren't supported yet; both are coming soon.

Most brokerages don't have a lead problem. They have a fragmentation problem. MagicBricks sends email alerts. Housing.com has its own dashboard. Meta leads sit in an export someone checks once a week. Website forms go to yet another inbox. Each channel feels connected until you count how many paid enquiries never got a WhatsApp reply at all.

When each portal is a separate workflow, three failures repeat:

• Dropped leads. An email sits unread, a CSV row never gets imported, or a real enquiry is mistaken for a duplicate and ignored.
• Uneven speed. You reply fast on 99acres because Rajesh owns that inbox; Housing waits until someone remembers to log in.
• Double work. The same buyer enquires on two portals — two brokers message them, or nobody does because each team thinks the other handled it.

• 10 — property portals Genluno handles today, through forwarded lead emails
• 1 — forwarding address per brokerage for all 10 portals
• 0 — mailbox sign-ins: you forward lead emails, and Genluno never signs in to your inbox

You don't need more leads. You need the leads you already paid for to land in one queue, with a clock that starts the moment each one arrives.

Unifying sources isn't a spreadsheet exercise. It's an operational contract:

1. Ingest — each enquiry arrives as a record with the buyer's name, phone number and source. With Genluno, that happens when you forward the portal's lead email, and Genluno also uses the locality, budget and buy-or-rent when the email includes them.
2. Deduplicate — one buyer, one conversation. With Genluno, if the same buyer (same phone number) enquires again while their lead is open, the later enquiry is skipped, so they aren't messaged twice.
3. Queue — first touch is scheduled automatically; no human has to copy a number into WhatsApp.
4. Work — qualification and visit booking run the same way whether the lead came from 99acres or NoBroker. Genluno qualifies budget, locality and timeline, offers three visit slots and sends a reminder the day before the visit.
5. Notify — you hear about what matters, such as a booked visit, instead of a flood of portal emails. Genluno emails you when a visit is booked.

Genluno is built around the portals brokerages already pay for. Today it handles these through forwarded lead emails:

• 99acres and MagicBricks — forward their lead emails to your Genluno address.
• Housing.com and NoBroker — the same forwarding address and the same repeat-enquiry rule.
• CommonFloor — the same address, so it doesn't become a separate silo.
• Square Yards, PropTiger, RealEstateIndia, Makaan and Sulekha — the same forwarding address and the same WhatsApp reply in about 60 seconds.
• Meta lead ads — coming soon. Genluno can't receive Facebook or Instagram lead ads yet.
• Website forms — coming soon. Enquiries from your own landing pages and project microsites can't reach Genluno yet, and neither can lead emails sent through Zapier or a CRM.

Want Meta lead ads or website forms in Genluno? Join the waitlist on WhatsApp and we'll message you when they're ready.

The goal isn't an integration badge on a slide. It's that Priya's enquiry, whether she found you on Housing.com or MagicBricks, gets the same WhatsApp opener in about 60 seconds, in a conversation your team can read later in the Genluno dashboard.

Duplicates are normal. Portals resend alerts, and buyers enquire twice. A pipeline has to handle the same enquiry twice without sending two openers. Genluno skips a repeat enquiry from a buyer whose lead is still open. That boring reliability is what makes automation trustworthy on leads you paid for.

Most teams know their inbox is broken. They patch it with WhatsApp groups and morning huddles, which works until volume grows. Then something slips, and it's often the highest-intent enquiry of the day.

The fix is structural: one queue, one clock, one qualification flow. With Genluno, you forward lead emails from the 10 portals to one address. Each buyer gets a WhatsApp reply in about 60 seconds, is qualified on budget, locality and timeline, and is offered three visit slots. If the AI is unavailable, a simpler rule-based flow (in English) keeps the conversation going.

List every place a buyer can reach you this month. For each source, answer: Where does the alert land? Who sees it first? How many minutes to first WhatsApp? What happens at 11 pm?

If the answers are different per row, you don't have a pipeline — you have a patchwork. Unifying them is the highest-leverage ops change most brokerages can make before spending another rupee on lead volume.

One queue only works if the first reply is fast — here's why a 4-hour reply loses to a 4-minute one.

How do brokers manage leads from multiple property portals?

Bring all your portals' lead alerts into one queue, with one response clock and one qualification flow, instead of a separate inbox per portal. With Genluno, you forward lead emails from 99acres, MagicBricks, Housing.com, NoBroker and six other portals to one Genluno address.

Why do leads get dropped when a brokerage uses many portals?

Alerts land in different inboxes and apps, nobody owns the first reply, and duplicates hide real enquiries. The highest-intent lead of the day is often the one that slips.

How do you handle duplicate leads across portals?

Match on phone number and keep one conversation per buyer, so nobody is chased twice. Genluno does this for you: if the same buyer enquires again while their lead is open, the later enquiry is skipped instead of starting a second chat.

Which lead sources does Genluno support?

Genluno supports 10 property portals today: 99acres, MagicBricks, Housing.com, NoBroker, Square Yards, PropTiger, RealEstateIndia, Makaan, CommonFloor and Sulekha. You forward their lead emails to your brokerage's Genluno address. Meta lead ads and website forms are coming soon.

Do I need to give Genluno access to my email?

No. You set a forwarding rule in the email account where portal leads arrive and send them to your Genluno address, which looks like leads-a7f3c91b0e42@genluno.xyz. Genluno never signs in to your mailbox, and it reads only emails that come from, or name, one of the 10 portals.

What does Genluno cost?

Founding 100 prices, available until 100 paying brokers join, are Solo ₹2,499, Brokerage ₹4,999 and Growth ₹9,999 a month (list prices ₹2,999, ₹6,999 and ₹12,000), locked for 12 months with no GST added. Every plan starts with a 5-day free trial, no card needed. Starts the same day.