Playbooks for real estate brokers.
Playbooks for teams who pay for leads — answering faster across your portals, qualifying on WhatsApp, and turning enquiries into booked site visits you can actually measure.
Reviving 90-Day-Old Portal Leads Without Annoying Them
A folder of three-month-old portal leads isn't dead, it's just untouched — here's a respectful message set and spacing plan to reopen those conversations. Includes English, Hindi and Hinglish scripts, a follow-up cadence, and where Genluno fits into the workflow.
Follow Up After Property Site Visit: A 72-Hour Plan for Brokers
A buyer who sees three flats in one weekend remembers the broker who messaged first and specifically. Here's a 72-hour WhatsApp follow-up plan for after a site visit, with scripts for hour 2, hour 36 and hour 72.
The Day-Before Reminder Message That Saves Your Weekend
A well-timed site visit reminder message sent the evening before stops buyers from forgetting Saturday plans. This post gives the exact template, timing and reschedule script to protect your weekend.
Day 18: How to Schedule Property Site Visits by Thursday for a Full Saturday Diary
A Monday-to-Thursday booking rhythm helps busy brokerages lock Saturday site visits early instead of scrambling on Friday evening. This post lays out the day-by-day steps, a confirmation script, and where Genluno fits into the fast-reply part of the week.
Site Visits That Actually Happen: Confirmation That Cuts No-Shows
A broker who books eight site visits for Saturday and sees three buyers show up is not having a lead problem, that is a confirmation problem. Here is a two-sided confirmation plus same-day reminder routine to fix it.
Property Locality Preference: Turning 'Anywhere in Noida' Into a Shortlist
Delhi NCR brokers often get Noida leads with no sector attached, just 'anywhere in Noida.' This post gives a three-message WhatsApp script to turn that vague property locality preference into a two- or three-sector shortlist before booking a site visit.
Real Estate Buyer Timeline: The Ladder That Separates Browsers From Buyers
A buyer's move-in timeline tells a broker more about seriousness than the first budget figure ever does. This post gives a four-rung timeline ladder and exact WhatsApp wording to use it.
Qualify Real Estate Leads: Budget, Locality, Timeline, Intent in Order
New brokers often ask every question at once and lose the buyer halfway through. This post explains why budget, locality, timeline and buy-or-rent intent work best in that exact sequence, with a WhatsApp script you can reuse.
One Pipeline for 10 Portals: Stop Checking Five Inboxes
A broker on 3+ portals spends Monday morning logging into five separate dashboards to find leads that are already a day old. Here's what that audit looks like, and how to run one pipeline instead.
Real Estate Website Lead Form: Fields, Routing and a Fast Reply
Most website enquiry forms fail because of routing, not design - the form sits in a shared inbox nobody owns. Here's how to trim the fields, assign an owner, and get a fast WhatsApp reply going until automated routing catches up.
PropTiger Leads: From Enquiry to Site Visit
Builder-project channel partners get PropTiger leads for specific projects, but the enquiry email rarely spells out which one. Here's how to match the lead yourself, then let a 60-second WhatsApp reply handle the budget, locality and timeline questions before you offer a site visit.
Festive Season Real Estate Leads: Navratri Pipeline Checklist for Delhi NCR and Mumbai Brokers
Navratri to Diwali is the busiest lead season for Indian real estate, and a disorganised pipeline costs brokers real conversions. This one-week checklist helps Delhi NCR and Mumbai brokers get CRM, team and WhatsApp replies festive-ready before the rush starts.
Square Yards Leads: Qualifying Before You Call
New-launch project brokers get a flood of Square Yards leads, but most need qualifying before a call is worth making. These four WhatsApp questions sort serious buyers from browsers in under two minutes.
NoBroker Leads for Brokers: Converting Owner-Direct Renters Who Expect No Brokerage
NoBroker leads come in expecting zero commission, which means brokers lose most of them in the first reply. Here is a script-based approach to handling the objection and still closing the rental.
Real estate lead response in India’s Tier-1 cities
How brokers in Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Chennai, Pune, Kolkata and Ahmedabad should reply, qualify and book visits, locality by locality.
FAQ
About the Genluno blog
What does the Genluno blog cover?
Practical guides for real estate brokers on replying to portal leads faster, qualifying buyers on WhatsApp and turning enquiries into booked site visits.
How often are new articles published?
New guides are added regularly. Each one is reviewed before it goes live.
Can I use these playbooks without Genluno?
Yes. The advice on reply speed, first messages and qualification works with any process. Genluno automates it so your portal leads get a reply in about a minute.