Playbooks for real estate brokers.
Playbooks for teams who pay for leads — answering faster across your portals, qualifying on WhatsApp, and turning enquiries into booked site visits you can actually measure.
The four questions every property lead should answer
Budget, locality, timeline, buy or rent — how to read them from natural WhatsApp chat without interrogating the buyer.
Ten portals, one queue: how to stop losing portal leads
99acres, MagicBricks, Housing.com, NoBroker and six more portals send leads to different inboxes. How to bring them into one queue, and how Genluno does it with forwarded lead emails.
Booking site visits that actually show up
Agreeing a time in chat isn't a booking. How a written confirmation to the buyer and the broker cuts no-shows and keeps your Saturday full.
FAQ
About the Genluno blog
What does the Genluno blog cover?
Practical guides for real estate brokers on replying to portal leads faster, qualifying buyers on WhatsApp and turning enquiries into booked site visits.
How often are new articles published?
New guides are added regularly. Each one is reviewed before it goes live.
Can I use these playbooks without Genluno?
Yes. The advice on reply speed, first messages and qualification works with any process. Genluno automates it so your portal leads get a reply in about a minute.