Meta lead ads for real estate: how fast to reply and what to say
By Abhishek Bharti, Founder of Genluno
How fast should you reply to a Facebook or Instagram lead ad?
Within about a minute, or as close to it as you can. The buyer filled in the form while scrolling, so they won't remember the ad or the project for long. A short WhatsApp message that says who you are and asks one question keeps the conversation going.
Genluno's Meta lead ads support is coming soon. Today Genluno replies on WhatsApp in about 60 seconds to leads from 10 property portals, through the lead emails you forward to it. Until Meta lead ads are supported, use the routine below for your ad leads.
Join the waitlist on WhatsApp and we'll message you when Meta lead ads support is ready.
Why do lead-ad enquiries go cold faster?
- Low effort to submit often means lower intent than a portal search.
- The buyer may not recall which project the ad was about.
- Leads often pile up in an ads dashboard nobody checks after hours.
What should the first message say?
Name the project from the ad, say who you are, and ask one question: are they buying for themselves or investing? Keep it to two lines and avoid attaching brochures up front.
A follow-up routine for lead ads
- Reply within a minute with the project name and one question.
- Qualify budget, locality and timeline over the next few messages.
- Offer two visit slots once the lead fits.
- Send one more nudge the next morning if they went quiet.
Genluno doesn't connect to Meta lead ads or website forms yet; both are coming soon. For the 10 portals it handles today, it runs a similar routine for you: a WhatsApp reply in about 60 seconds, questions on budget, locality and timeline, three visit slots to pick from and a reminder the day before the visit.
Want this for your Meta lead ads? Join the waitlist on WhatsApp and we'll message you when it's ready.
Frequently asked questions
Why do real estate lead ads need a faster reply than portals?
Submitting a lead form takes only a few taps, so intent varies more and memory of the ad fades quickly. A fast reply catches the buyer while the ad is fresh.
Can Genluno reply to Meta lead ad enquiries?
Not yet. Genluno's Meta lead ads support is coming soon. Today it replies on WhatsApp to leads from 10 property portals, including 99acres, MagicBricks, Housing.com and NoBroker, once you forward their lead emails to your Genluno address.
Can I send Meta leads to Genluno with Zapier or a CRM?
Not yet. Genluno doesn't recognise lead emails sent by Zapier, a CRM or other tools, so those leads wouldn't get a WhatsApp reply.
How will I know when Genluno supports Meta lead ads?
Join the waitlist on WhatsApp at +91 92268 22958 and we'll message you when it's ready.
Should I call or message first?
Message first on WhatsApp, then offer a call once the buyer replies.
Want your portal leads answered on WhatsApp in about 60 seconds? See Genluno work a live lead.
Book a demo →Keep reading
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