Playbooks for real estate brokers.
Playbooks for teams who pay for leads — answering faster across your portals, qualifying on WhatsApp, and turning enquiries into booked site visits you can actually measure.
Real estate lead response in India’s Tier-2 cities
Jaipur, Lucknow, Indore, Chandigarh tricity, Surat, Nagpur, Kochi and Coimbatore: how brokers win portal and ad leads where the market is growing fast.
WhatsApp first-reply templates for property leads
Copy-ready English and Hinglish WhatsApp first replies for 99acres, MagicBricks and Housing leads, and what to ask second so the buyer keeps talking.
NoBroker leads: how to reply in the first minute
NoBroker enquiries cool off as fast as any other portal lead. A simple first-minute routine, and how to keep all your portals in one queue.
Square Yards and PropTiger leads: a follow-up routine
Project-led enquiries from Square Yards and PropTiger need a different cadence. A three-touch follow-up routine that converts more of them into visits.
Cost per site visit: what your portal leads really cost
Cost per lead tells you what you paid for enquiries. Cost per site visit tells you what you paid for buyers who showed up. How to calculate and lower it.
Meta lead ads for real estate: how fast to reply and what to say
Facebook and Instagram lead-ad enquiries are easy to submit and easy to forget. How to reply fast enough to be remembered, and what to say.
How to forward portal lead emails to Genluno
Most property portals email you each new lead. Forward those emails to your Genluno address and Genluno replies on WhatsApp in about 60 seconds to leads from the 10 portals it supports.
Site-visit reminder messages that cut no-shows
Three short WhatsApp messages protect a booked visit: confirmation, day-before reminder and a morning-of note. Copy-ready templates included.
CRM or WhatsApp AI: what a small broker needs
A CRM stores leads. A WhatsApp AI replies to them. A plain way for small brokerages to decide which problem to fix first.
Lead follow-up checklist for a solo broker
A one-person brokerage cannot watch every inbox all day. A seven-step checklist that keeps leads moving without living on your phone.
Housing.com Leads: A Broker's First-Reply Playbook
A step-by-step WhatsApp script for the first three messages to a Housing.com lead, built for rental and resale brokers who need to reply within minutes. Includes the mistakes that quietly kill conversions after a good first reply.
MagicBricks Leads Follow Up: The First Hour Routine That Stops Them From Going Cold
Most MagicBricks leads go cold in the first 60 minutes because brokers reply too late or too generically. Here is the exact first-hour routine to keep enquiries warm and moving toward a site visit.
How to Reply to 99acres Leads in About 60 Seconds
Most 99acres brokers lose leads simply because they check email later than the buyer messages the next broker. This post covers the exact setup, from enquiry to automatic WhatsApp reply, that gets you responding in about 60 seconds.
What a 5-Minute Delay Really Costs on a Paid Portal Lead
A single 99acres enquiry that goes unanswered for a few hours can quietly erase the ad spend and commission behind it. Here is the rupee-by-rupee walkthrough every independent broker should see once.
Why a 4-hour reply loses to a 4-minute one
You paid for that portal lead — then it went cold in minutes. Here's what the first sixty seconds are actually worth, and how to stop missing them.
FAQ
About the Genluno blog
What does the Genluno blog cover?
Practical guides for real estate brokers on replying to portal leads faster, qualifying buyers on WhatsApp and turning enquiries into booked site visits.
How often are new articles published?
New guides are added regularly. Each one is reviewed before it goes live.
Can I use these playbooks without Genluno?
Yes. The advice on reply speed, first messages and qualification works with any process. Genluno automates it so your portal leads get a reply in about a minute.