Cost per site visit: what your portal leads really cost

Divide your total spend on a lead source by the number of site visits completed from it in the same period. Spend includes subscriptions and any pay-per-lead charges.

Illustrative numbers: a broker spends ₹30,000 a month on one portal and completes 10 site visits from it. That is ₹3,000 per visit. If faster replies and better booking lift it to 15 visits on the same spend, the figure drops to ₹2,000. The spend did not change; the conversion of enquiries into visits did.

• Spend per source, per month.
• Leads received per source.
• Leads replied to within five minutes.
• Visits booked, and visits actually completed.

1. Reply speed. Slow replies waste spend already made. See why a 4-minute reply beats a 4-hour one.
2. Qualification. Booking only buyers whose budget and locality match avoids wasted trips.
3. Confirmation. Reminders cut no-shows, the gap between booked and completed visits.

Genluno replies on WhatsApp in about 60 seconds to leads from the 10 portals it supports, qualifies budget, locality and timeline, and offers three visit slots so the buyer can book one. See pricing.

What is cost per site visit?

Total spend on a lead source divided by the site visits completed from it in the same period.

Why is it better than cost per lead?

It measures buyers who actually showed up, so it reflects reply speed, qualification and booking, not just enquiry volume.

How often should I calculate it?

Monthly, per source, so you can see which portal produces visits and which only produces enquiries.