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Portals30 Sept 20261 min read

Square Yards and PropTiger leads: a follow-up routine

By , Founder of Genluno

How should brokers follow up Square Yards and PropTiger leads?

Three-step follow-up cadence for project-led property leads

Reply on WhatsApp within a minute, confirm which project or locality the buyer meant, then follow a fixed cadence: same-day first reply, a next-morning nudge, and one more touch after two days. Stop after that and move the lead to a long-term list.

Why is project-led demand different?

A buyer enquiring about a specific project is comparing several developers at once. They want floor plans, possession timelines and a visit slot, not a generic call. Ask which configuration and timeline they have in mind before sending any material.

What does each touch say?

  1. Minute 1: name the project and ask whether they are buying for themselves or investing.
  2. Next morning: if silent, send one line with two visit slots this weekend.
  3. Day 3: offer to share details whenever they are ready, then stop.

Keep all your portals in one pipeline

A cadence only works if all your leads land in the same place. Genluno accepts forwarded lead emails from Square Yards and PropTiger alongside the other portals, replies first, and qualifies each buyer on WhatsApp.

Frequently asked questions

How many follow-ups should I send to a silent lead?

Three touches over about three days is a sensible ceiling. After that, move the buyer to a longer-term list rather than chasing.

Should I send brochures in the first message?

No. Ask which configuration and timeline they want first, then share the relevant plan.

Can Genluno handle both portals together?

Yes. Both feed the same pipeline with one reply and qualification flow.

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